Stream League
LOADING

Stream LeagueA Weekly Draft Of New Music

BRAND ASSETS

For press, partners, and anyone telling the Stream League story.

Logos, colors, and typography. Use freely. Don't modify the wordmarks. Stream League's editorial voice is part of its identity, so please match the tone if you're quoting us.

The Wordmark

Stream League's wordmark is set in Fraunces italic. It pairs classical newspaper typography with the digital weekly format of the league. Use the version that best fits your background.

Stream League wordmark, Black on cream

Black on cream

#1a1815 / #f4f1ea
Stream League wordmark, Cream on black

Cream on black

#f4f1ea / #1a1815
Stream League wordmark, Black on transparent

Black on transparent

#1a1815
Stream League wordmark, White on transparent

White on transparent

#ffffff
Brand Colors

The palette pairs warm paper tones with deep editorial ink. A single accent red appears sparingly, used for moments of emphasis.

Background tones
Paper
#f4f1ea
rgb(244, 241, 234)
Paper Warm
#f9f6ef
rgb(249, 246, 239)
Paper Deep
#ebe6db
rgb(235, 230, 219)
Text tones
Ink
#1a1815
rgb(26, 24, 21)
Ink Soft
#3a342c
rgb(58, 52, 44)
Ink Mute
#6b6358
rgb(107, 99, 88)
Rule tones
Rule
#2a2520
rgb(42, 37, 32)
Rule Soft
#c9c1b3
rgb(201, 193, 179)
Accent tones
Accent
#c8331f
rgb(200, 51, 31)
Accent Deep
#a82a17
rgb(168, 42, 23)
Typography

Stream League uses four typefaces, each with a specific role. All are available on Google Fonts.

Fraunces
Role
Display headlines and the wordmark.
View on Google Fonts ↗
SIL Open Font License 1.1
Fraunces is a display serif with a contemporary take on traditional newspaper letterforms. Its italic carries the personality of the brand.
Newsreader
Role
Body text and editorial copy.
View on Google Fonts ↗
SIL Open Font License 1.1
Newsreader is a serif designed for on-screen reading at long lengths, with open shapes and gentle contrast.
Inter Tight
Role
UI text, navigation, uppercase labels.
View on Google Fonts ↗
SIL Open Font License 1.1
INTER TIGHT — NAVIGATION, LABELS, AND METADATA. SET IN ALL CAPS WITH WIDE TRACKING.
JetBrains Mono
Role
Numbers, hex codes, and data displays.
View on Google Fonts ↗
SIL Open Font License 1.1
0123456789 · #c8331f · 1,247,892 streams
Usage Guidelines

The wordmark should always look like itself. Keep it clean, give it room, and let it speak for the league.

Do
  • Use the wordmark variants as provided.
  • Maintain appropriate spacing around the wordmark.
  • Credit Stream League when you reference it.
  • Link to thestreamleague.com when sharing.
Don't
  • Modify, redraw, or recolor the wordmarks.
  • Combine the wordmark with other logos.
  • Use the wordmark to imply endorsement or partnership.
  • Use brand colors in ways that contradict their meaning.
About Stream League

Stream League is a weekly draft of New Music Friday for music industry insiders. Each Friday, 100 new tracks land on Spotify's New Music Friday playlist. Stream League members draft ten of them. The picks are scored on first-week stream counts. A new winner is named every Thursday.

Stream League also publishes The Numbers, a weekly analysis of New Music Friday's performance: which tracks dominate, which positions outperform expectation, and how playlist curation maps to actual listening.

Built in Newcastle by Kieron Donoghue, formerly of Warner Music Group and Playlists.net / Topsify. Stream League is independent and not affiliated with Spotify.

Press Contact

For press, partnerships, or interviews, please use our contact form. Response time is typically within 24 hours.